Brand Guidelines

When Clovis Community College became the 113th community college in California in 2015, they received a logo from an outside firm for both their academic program and athletic program, "The Clovis Crush." However, there was no cohesive branding guideline at the college, which is where I came in. My task was to create a cohesive brand that unified both athletics and academics, and to develop branding guidelines that all promotional materials would follow. Working closely with the public information officer and web developer, we created a set of standards that the college still uses to this day. As the newest member of the four-college district, the color choice was designed to set it apart from its sister colleges. The new, modern buildings were complemented by clean, bright colors and simple design elements that gave the college a modern and updated look compared to its sister colleges, which were established in 1910 and 1926. I am proud to have been a part of creating a cohesive brand that helped Clovis Community College establish its identity within the larger community college system.