Seabreeze Jazz Festival Wine Label

Design, like jazz, is all about rhythm. Knowing when to hold a note and when to let it flow. For the Seabreeze Jazz Festival’s 15th anniversary, I was commissioned to create a series of limited-edition wine labels that would capture the sound of celebration. Bold colors, improvisational forms, and a wine pour shaped like a saxophone became visual metaphors for the soul of jazz. The series included labels for four varietals: Cabernet, Chardonnay, Pink Moscato, and Zinfandel. This project remains one of my favorite explorations of sensory design. How sight, sound, taste, and emotion can blend into one experience. The result wasn’t just a label, it was a performance in print. Key roles: Illustration, packaging design, concept development, creative direction.