Zack’s Brewing Co.

Some projects are more than design work. They’re personal. Zack’s Brewing Co. began as a passion project between friends who shared a love of craft beer and creativity. What started in a garage became a full-fledged brewery in downtown Fresno’s brewery district, and I was honored to help shape its visual identity from the ground up. The goal was to create something bold and timeless. A mark that felt as approachable as the community it served. The logo, a hop cleverly formed into the letter Z, quickly became the centerpiece of the brand. Clean, simple, and instantly recognizable, it worked across everything from pint glasses and tap handles to apparel and signage. Beyond its visual appeal, this brand represented a connection between good friends and community. Though Zack’s Brewing has since closed its doors, the brand remains one of my proudest creations because it captures why I do what I do. Key roles: Logo design, brand development, packaging design, environmental graphics, creative direction.