Zack's Brewing

As with many small businesses that start in the home, Zacks brewing company started off in the garage, making microbrews for friends and family. When Zacks Brewing Company decided to expand into a 10,000 square-foot warehouse in the heart of downtown Fresno's brewery district, they needed a strong logo and brand to make a name for themselves in the local beer scene. The head brewer started off with several hand-drawn designs, but they lacked a memorable logo mark that could stand alone. As Zacks specialized in IPAs, which are known for their hoppy flavors, the logo quickly evolved into a hop in the shape of a Z for the brewer's last name. The bold green Z hop logo juxtaposed with the thin, clean, and modern sans-serif font of Zacks Brewing Company text created an iconic look that could be easily recognized. The intention was always to make this brand ubiquitous, so the simplicity of the logo, especially on a black background, made it stand out in a crowd. This allowed for easy translation into merchandising, glassware, apparel, and brewery equipment.